Comparison numbers

14 Products researched
5 Research hours
370 Readers
53,329 Customer ratings

Best Hair Toners

Hair Toner Comparison 2025

hair oil
hair oil
 hair toner
hair toner
 hair chalk
hair chalk
 hair mousse
hair mousse
 semi-permanent hair dye
semi-permanent hair dye
 hair mask
hair mask
 men's hair dye
men's hair dye
 hair spray
hair spray
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hair wax
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Best Product
Goldwell Elumen Pure
Goldwell Elumen Pure
Amazon
Bestseller
L'Oreal hair toner
L'Oreal hair toner
Amazon
L'Oreal hair toner
L'Oreal hair toner
Amazon
La Riché hair toner
La Riché hair toner
Amazon
PNW M-35
PNW M-35
Amazon
Best Price
La Riché hair toner
La Riché hair toner
Amazon
Wella Color Touch 7/1
Wella Color Touch 7/1
Amazon
RatingHow we compare
Customer rating (from Amazon)
Available at
Manufacturer
Dye type
Durability
Conceals grey hair
Available colours
Ingredients
Ammonia-free
Without perfume
Natural cosmetic certification
Advantages
Shipping (Amazon)
Best Product
Best Product
AmazonGoldwell Elumen Pure
Rating
Excellent01/2025

1

Goldwell Elumen Pure
Customer rating
Amazon4,485 reviews
Check Price
Available at
21,74 £
see vendordays00£
see vendordays
35,31 £
see vendordays00£
41,99 £
see vendordays00£
18,02 £
see vendordays4.994.99£
27,20 £
see vendordays00£
Manufacturer
Goldwell
Dye type
Intense toning
Durability
Conceals grey hair
Available colours
  • - Silver
  • - Blue
  • - Purple
  • - Green
  • - White
  • - and more
Ingredients
Ammonia-free
Without perfume
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
Bestseller
Bestseller
AmazonL'Oreal hair toner
Rating
Excellent01/2025

2

L'Oreal hair toner
Customer rating
Amazon1,543 reviews
Check Price
Available at
9,98 £
see vendordays
see vendordays
Manufacturer
L'Oreal
Dye type
Intense toning
Durability
8 Weeks
Conceals grey hair
Available colours
  • - Yellow
  • - Black
  • - Purple/Black
  • - Red
  • - Orange
  • - and more
Ingredients
Ammonia
Ammonia-free
Without perfume
Natural cosmetic certification
Advantages
  • No use of silicones
Shipping (Amazon)
see vendor
Check Price
AmazonL'Oreal hair toner
Rating
Excellent01/2025

3

L'Oreal hair toner
Customer rating
Amazon2,440 reviews
Check Price
Available at
12,99 £
see vendordays
see vendordays
37,14 £
see vendordays00£
Manufacturer
L'Oreal
Dye type
Intense toning, Colouration
Durability
6 Weeks
Conceals grey hair
Available colours
    Ingredients
    Ammonia
    Ammonia-free
    Without perfume
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonLa Riché hair toner
    Rating
    Excellent01/2025

    4

    La Riché hair toner
    Customer rating
    Amazon9,834 reviews
    Check Price
    Available at
    6,63 £
    see vendordays00£
    5,99 £
    see vendordays00£
    6,39 £
    see vendordays00£
    Manufacturer
    La Riché
    Dye type
    Blonde, Colouring cream
    Durability
    Conceals grey hair
    Available colours
    • - Yellow
    • - Blue/Turqoise
    • - Pink
    • - Green/White
    • - Red
    • - and more
    Ingredients
    Ammonia-free
    Without perfume
    Natural cosmetic certification
    Advantages
    • Production without animal testing
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonPNW M-35
    Rating
    Excellent01/2025

    5

    PNW M-35
    Customer rating
    Amazon20,295 reviews
    Check Price
    Available at
    6,58 £
    see vendordays00£
    see vendordays
    9,64 £
    see vendordays00£
    10,90 £
    see vendordays3.993.99£
    Manufacturer
    PNW
    Dye type
    Colouration
    Durability
    6 Weeks
    Conceals grey hair
    Available colours
    • - Beige
    • - Brown
    • - Black
    • - Brown/Black
    Ingredients
    Henna
    Ammonia-free
    Without perfume
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price
    Best Price
    Best Price
    AmazonLa Riché hair toner
    Rating
    Excellent01/2025

    6

    La Riché hair toner
    Customer rating
    Amazon10,928 reviews
    Check Price
    Available at
    6,03 £
    see vendordays
    see vendordays
    20,00 £
    see vendordays00£
    6,39 £
    see vendordays00£
    Manufacturer
    La Riché
    Dye type
    Colouring cream
    Durability
    Conceals grey hair
    Available colours
    • - Yellow
    • - Pink
    • - Green/White
    • - Orange/Red
    • - Orange
    • - and more
    Ingredients
    Ammonia-free
    Without perfume
    Natural cosmetic certification
    Advantages
    • Produced without animal testing
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonWella Color Touch 7/1
    Rating
    Excellent01/2025

    7

    Wella Color Touch 7/1
    Customer rating
    Amazon180 reviews
    Check Price
    Available at
    11,21 £
    see vendordays
    see vendordays
    15,49 £
    see vendordays00£
    Manufacturer
    Wella
    Dye type
    Intense toning
    Durability
    24 Hair washing
    Conceals grey hair
    Available colours
    • - Blue/Black
    • - Purple
    • - Black
    • - Brown
    Ingredients
    Ammonia
    Ammonia-free
    Without perfume
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price

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